Josef Kujawski
Josef leads the strategic and creative development of brands at Maluure. For over a decade, he has guided medium-sized businesses from brand positioning to digital delivery.
Managing Director of Maluure GmbH, Cologne. Specialising in corporate design, brand strategy and digital brand experiences.
Articles
Using a corporate film on social media: twelve weeks of content from one shoot day
A corporate film is not a one-off asset, but a bank of source material. How to turn one shoot into formats for LinkedIn, Instagram, your website and sales, with an editing plan, content calendar and practical example.
Corporate video scripts: storytelling that works in 90 seconds
The script determines whether your corporate video makes an impact or just looks good. Structure, narrative, common mistakes and a shot list that saves the shoot day.
Officially certified: Maluure is a Lovable Partner
Since 16. September 2026, Maluure has been an officially certified Lovable Partner, Expert Website Builder and Expert App Builder. What the certification involves and what it means for your project.
Corporate film or recruitment video: What your company really needs
Both films cost a similar amount but have very different effects. This comparison shows which format suits which goal and how to produce both in a single day of filming.
LinkedIn Video: Formats, Lengths and Best Practices for Businesses
What works for LinkedIn video: formats from 1:1 to 9:16, the right length for each objective, subtitles, hooks and upload strategy. A concise guide for businesses.
Recruitment video: showing employees as they really are
How a recruitment video shows real employees rather than glossy clichés, what it costs and why authenticity brings in more applications.
Video production in Cologne: corporate and event films from the Rhineland
What defines video production in Cologne, which filming locations the city offers and how to recognise a good film agency in the Rhineland.
Commissioning an aftermovie: turning your event into a film
What an aftermovie can do, what it costs, how to prepare for the event day and how to distribute the film afterwards to promote the next edition.
Corporate video costs: What a professional corporate video really costs
What a professional corporate video really costs: price brackets, a complete cost breakdown per filming day, the three most common cost pitfalls and an honest comparison of agencies, freelancers and in-house production.
Lovable agency: What an experienced agency can really do for your project with Lovable
Lovable builds web apps and websites in record time. What an agency contributes, what it costs and how to recognise a good Lovable agency – with three projects from our own work.
Übernehmer Köln: What a regional magazine and business directory really offers
Why an editorially curated Cologne business directory offers more than a listing: backlinks with genuine context, trust signals for AI answers and a platform for entrepreneurs and their businesses.
Webflow developers: how to recognise genuine expertise
Portfolio, CMS experience, custom code and maintenance: six criteria and the key red flags to help you properly assess a Webflow developer or agency.
How much does a Webflow website cost? Pricing and budgeting
Webflow licence, agency fees, ongoing costs: what makes up the price of a Webflow website, which ranges are realistic and what drives the price up.
Webflow vs. WordPress: A comparison for businesses
Webflow or WordPress? An honest comparison of performance, maintenance, costs, security and scalability – including a decision guide for businesses.
What is Webflow? Advantages and disadvantages for businesses
Webflow explained: how the visual editor works, which businesses the platform suits and where its limitations lie.
Getting a website professionally built: 10 criteria for assessing quality
How can you tell whether a website has been professionally built? Ten verifiable criteria, price ranges, warning signs in proposals and five tests you can carry out yourself.
Agency, freelancer or website builder: who should build your website?
Website builder, freelancer or agency? An honest comparison of budget, speed, continuity risk and scalability – with a guide to choosing the right option for your next website project.
Website relaunch: when it makes sense, what it costs and how to protect your rankings
The guide to website relaunches: reasons, costs, timelines, SEO risks and how to decide whether a relaunch, redesign or optimisation is the right approach.
Having a website built: process, costs and how to identify a good agency
What does it cost to have a website built, how does a project work and how do you identify a reputable agency? Realistic price ranges, the process and a checklist.
Local SEO in Cologne: Get found in your city
How to build local visibility in Cologne: business profiles, reviews, location pages and consistent business details. With a checklist, realistic timescales and common mistakes.
SEO freelancer or agency: what really suits your business
Freelancer or agency for SEO? An honest comparison of costs, continuity risks, implementation capabilities and project size, plus a decision guide for SMEs.
SEO costs: What search engine optimisation really costs and what you pay for
What does SEO cost for SMEs? Realistic price ranges for audits, basic support and growth, the three common pricing models and the calculation that tells you whether the budget pays for itself.
Structuring a blog post for SEO: length, E-E-A-T and keyword coverage
How to structure an individual blog post so it ranks: appropriate length, a layout aligned with search intent, genuine E-E-A-T signals and keyword coverage without keyword stuffing.
Topic clusters in your blog: how to build SEO content without cannibalisation
How we plan topic clusters, divide them into individual blog posts, link them properly and check for cannibalisation in Search Console, with real examples from client projects.
Google Ads costs: budget, agency fees and what you can realistically achieve
What Google Ads really cost: media spend and agency fees explained separately, realistic costs per click, minimum budgets for SMEs and common budget drains.
Brand development and rebranding: when it is worth taking the step
Reasons, process and costs of rebranding: from positioning through naming and design systems to rollout – including the risks of a name change.
Accessible websites: what the BFSG requires from 2025
Who is affected by Germany’s Accessibility Strengthening Act, what do market surveillance authorities check, and what does retrofitting cost? A guide with a 10-point self-test.
Website leasing and subscriptions: When monthly payments really make sense
Website leasing and subscriptions promise small instalments and little risk. We explain when they make sense, when a fixed price remains the better choice and how our pricing calculator combines both options in one quote.
Fixed-price websites: When they really work and when you risk miscalculating
A fixed-price website sounds reassuring. In reality, everything depends on which essentials the base package covers. We explain when a fixed price is fair and how to tell.
Web design: What a good agency delivers, what it costs and what to look for in Cologne
Web design is more than colours and layouts. We explain what a good web design agency delivers, what costs to expect and what to look for in Cologne.
Having a website built in Cologne: what it costs, what it needs and how to recognise a good agency
What does a website cost in Cologne? What should it include? And how do you recognise a good web design agency? A practical guide for businesses looking to have a professional website built.
Internet agencies: services, costs and how to find the right one (Cologne & NRW)
What an internet agency actually does, what it costs and how to recognise a reputable agency in Cologne and NRW. Clear price ranges, practical criteria, no buzzwords.
Website relaunch checklist: How to plan your relaunch properly
The complete website relaunch checklist 2026: From audits and goal setting to SEO, redirects, Core Web Vitals, accessibility, GEO/AI search and post-launch monitoring. An agency guide to help your relaunch gain visibility rather than lose it.
Web designers for small businesses: what really matters
A web designer for your small business helps shape trust, visibility and revenue. We explain which criteria really matter, what fair pricing looks like and how to avoid common mistakes when choosing one.
Microtool for the Helix Combat Series: a design tool built into the website backend
Case study: How we built a design tool into the Helix Combat Series website backend that lets editors publish fighter, fight and Instagram graphics in seconds. In real time, with dark and light layouts, built with Lovable.
Web Design Tech Stack Comparison: Webflow, WordPress, Lovable & More
Which tech stack is right for your website? We compare Webflow, WordPress, Lovable, custom development, Squarespace and website builders, with real client projects.
Web design process: From concept to screen design
How a web design agency turns strategy and corporate identity into screen design that converts – using an interactive clickable prototype rather than static images.
Creating a website concept: Our strategy process before design and code
How we plan a website at Maluure before a designer or developer starts: briefing, goals, sitemap, navigation and project plan. The strategic groundwork that determines the success of every website.
Internet agency in Cologne: how to recognise a good agency
What an internet agency in Cologne needs to deliver in 2026, how to compare proposals and which mistakes can cost you serious money. Clear, honest and jargon-free.
What does a website really cost? An honest guide to pricing
Website prices from 699 € to 50.000 € – why the range is so wide, which types of providers are behind it and when each solution is genuinely worth it.