SEO & Marketing
SEO, GEO (generative engine optimisation), Google Ads and digital growth.
Setting Up a Google Ads Campaign: The Complete Checklist
Setting up a Google Ads campaign properly means getting goal, structure, keywords, ads, tracking, and landing page right, in the correct order. This checklist walks through the setup step by step.
SEO for Lovable Websites and Web Apps
How we optimize Lovable websites for Google and AI search through SSR, metadata, topic clusters, performance, and real launch data.
GEO Optimization: How Your Brand Gets Visible in ChatGPT and AI Search
Generative Engine Optimization explained: how AI search engines select sources and what you can do concretely to get your brand mentioned in their answers.
Monthly SEO retainers: services, process and cost
What an ongoing SEO retainer has to deliver, what a typical month looks like and which budgets are realistic.
Google Ads DIY or Hire an Agency?
Running Google Ads yourself is possible, but not always cheap. When DIY pays off, at what budget an agency beats the tuition fee of learning, and how to prepare a clean handover.
Technical SEO: the points that actually matter
Crawling, indexing, speed, structure: which technical factors move rankings and which you can safely ignore.
SEO audit: process, scope and cost
What an SEO audit checks, how long it takes, what it costs and how to recognise an audit that actually helps.
Finding a video production company: how to recognise a good provider
Video production quotes are difficult to compare. Here are the five questions that make a difference, the warning signs to watch for and what a solid brief looks like.
Using a corporate film on social media: twelve weeks of content from one shoot day
A corporate film is not a one-off asset, but a bank of source material. How to turn one shoot into formats for LinkedIn, Instagram, your website and sales, with an editing plan, content calendar and practical example.
Corporate video scripts: storytelling that works in 90 seconds
The script determines whether your corporate video makes an impact or just looks good. Structure, narrative, common mistakes and a shot list that saves the shoot day.
Corporate film or recruitment video: What your company really needs
Both films cost a similar amount but have very different effects. This comparison shows which format suits which goal and how to produce both in a single day of filming.
LinkedIn Video: Formats, Lengths and Best Practices for Businesses
What works for LinkedIn video: formats from 1:1 to 9:16, the right length for each objective, subtitles, hooks and upload strategy. A concise guide for businesses.
Übernehmer Köln: What a regional magazine and business directory really offers
Why an editorially curated Cologne business directory offers more than a listing: backlinks with genuine context, trust signals for AI answers and a platform for entrepreneurs and their businesses.
Local SEO in Cologne: Get found in your city
How to build local visibility in Cologne: business profiles, reviews, location pages and consistent business details. With a checklist, realistic timescales and common mistakes.
SEO freelancer or agency: what really suits your business
Freelancer or agency for SEO? An honest comparison of costs, continuity risks, implementation capabilities and project size, plus a decision guide for SMEs.
SEO costs: What search engine optimisation really costs and what you pay for
What does SEO cost for SMEs? Realistic price ranges for audits, basic support and growth, the three common pricing models and the calculation that tells you whether the budget pays for itself.
Structuring a blog post for SEO: length, E-E-A-T and keyword coverage
How to structure an individual blog post so it ranks: appropriate length, a layout aligned with search intent, genuine E-E-A-T signals and keyword coverage without keyword stuffing.
Topic clusters in your blog: how to build SEO content without cannibalisation
How we plan topic clusters, divide them into individual blog posts, link them properly and check for cannibalisation in Search Console, with real examples from client projects.
Google Ads costs: budget, agency fees and what you can realistically achieve
What Google Ads really cost: media spend and agency fees explained separately, realistic costs per click, minimum budgets for SMEs and common budget drains.
Internet agency in Cologne: how to recognise a good agency
What an internet agency in Cologne needs to deliver in 2026, how to compare proposals and which mistakes can cost you serious money. Clear, honest and jargon-free.