How much does a website cost
built created?
The honest 2026 price guide. Fixed prices from €3,625, transparent market comparison between website builders, freelancers, and agencies, plus a live calculator that determines your final investment in under a minute.
The problem when looking for a website price is that everyone defines it differently. If you ask a freelancer, you might get an answer of €2,000, but that usually only covers a pretty face without any power under the hood. If you ask a purely technical agency, the project might cost €5,000 but look like the DATEV backend.
To determine the exact price of a website, you have to look at various factors: scope, design depth, technical foundation, SEO, GDPR compliance, accessibility, and post-launch support. Not every provider includes the same services in their quote. That is why many entrepreneurs end up comparing apples to oranges.
We have included the most important of these factors in our Maluure-Page™ In summary: when you choose a website from Maluure, you automatically receive our minimum standards, as we have covered everything you need to consider for your business website launch. From the homepage and legal texts to cookie consent, hosting, and technical SEO, all the way to go-live.
Further below we explain the Maluure Page System and why website costs are not just a number, but a decision about strategy, technology, and long-term support.
From the Studio
This is what a website looks like when you invest in it.
Excerpts from ongoing and completed Maluure projects. Design, interaction, motion.
Why website prices fluctuate so much.
Website prices in Germany range from a few euros per month to the six-figure range, yet both offerings are called a "website." The reason: a website is not a product with material costs, but rather the result of strategy, design work, and technical implementation. The price scales with time, skill, and responsibility.
A site builder from €20 / month provides a template you fill yourself. A freelancer from €1,500 translates your idea into a custom design. A productised agency like Maluure delivers strategy, design, technical implementation, SEO basics, legal texts and ongoing support as a package, with a fixed price and guaranteed delivery time. Traditional digital agencies calculate hourly and usually start at five-figure sums because they set up every project individually.
What many underestimate: the cheapest website often becomes the most expensive. Post-launch work for GDPR, lost rankings due to a lack of technical SEO, and having no point of contact when problems arise – none of these appear in a quote, yet they cost money during operation. This is why we have worked with fixed prices since 2020: you know exactly what you get and what it costs before the project starts.
Three starting points. One price calculator.
Basic, Plus, and Ultra are starting points in the price calculator, not rigid packages. Once selected, you can configure freely: add pages, switch options, or deselect modules. All prices are net, based on the basic configuration.
Maluure-Page™ Basic
The core configuration. Everything a professional corporate website needs technically, visually and legally. Fully produced, cleanly delivered.
- Kick-off call & sitemap
- Individual homepage, favicon, basic copy
- Basic animations, responsive implementation
- Technical SEO, performance, hosting setup
- Cookie consent, legal notice, data privacy
- Staging environment & go-live
Basic configuration. Freely customizable in the price calculator.
Configure in the calculatorMaluure-Page™ Plus
Basic plus a well-conceived user journey. For companies looking to establish a strategic and measurable digital presence.
- Kick-off as a half workshop day
- Content strategy & UX wireframes
- Competitor analysis & personas
- Contact form, analytics & ads integration
- Schema markup & redirect management
- Core Web Vitals tuning
Basic configuration. Freely customizable in the price calculator.
Configure in the calculatorMaluure-Page™ Ultra
Plus plus maximum range of functions. For complex appearances with growth ambitions, multiple languages and deep integration into existing systems.
- Kick-off as a full workshop day
- Design system, advanced forms, login area
- Blog, CMS, newsletter, search, multilingual
- Accessibility (BFSG) incl. implementation
- 3D, micro-interactions, PDFs, chat, calendar
- Social feeds, maps, CRM, e-commerce light
- Heatmap, keyword research, quarterly report
Basic configuration. Freely customizable in the price calculator.
Configure in the calculatorBase price (SME) × factor. Not a discount, but a fair scaling based on project complexity.
What does each type of website cost?
Onepager, corporate presence, multilingual platform, shop integration: here you can see which configuration your project falls into and what it realistically costs.
Onepager
Everything on one page: offering, references, contact. Ideal for coaches, consultants, and craft businesses. Usually implemented in 2–3 weeks.
Configure in the calculatorCorporate website (5–10 pages)
Home page always included. Each additional template page calculated at €600, with individual copywriting at +€650. Standard presence for medium-sized businesses.
Configure in the calculatorWebsite with Blog and CMS
Editorial CMS, categories, search, newsletter. For brands aiming for content visibility. Team access provided, no external editors required.
Configure in the calculatorMultilingual website
Additional language with its own URL structure (hreflang), language switcher, and translated metadata. You provide the translation or it is calculated separately.
Configure in the calculatorWebsite with e-commerce integration
For smaller ranges or digital products. Payment integration, shopping cart, GDPR compliant. Not a full-stack shop for 10,000+ items.
Configure in the calculatorWebsite with login area / portal
Protected areas for customers, members, or employees: authentication, roles, and secure downloads. Built to be scalable.
Configure in the calculatorWebsite with Booking System
For service providers, coaches and practices. Calendar integration (e.g. Google/Outlook), confirmation emails, payment options. The price is visible in the calculator.
Configure in the calculatorLanding page with contact form
If you only want a high-converting page with an inquiry form, Basic is the right starting point. Analytics, legal notices, and hosting are included.
Configure in the calculatorHow the Maluure-Page™ is calculated
Five levels, one system.
The price of the Maluure-Page™ is not based on gut feeling. It consists of five clearly calculated levels. At the centre is your brand. Surrounding it: everything a website needs today to be effective.
- Design
The visible brand. Custom interface, typography, colour schemes and motion, derived precisely from your corporate identity.
- Strategy
Clear user guidance, content structure, wireframes, and personas. So that every page has a purpose.
- Tech
Cleanly built, maintainable code. Performance-optimized, SEO-ready, with a CMS for ongoing maintenance.
- Security
GDPR- and BFSG-compliant foundation, EU hosting, SSL, cookie consent, legal notice, privacy policy.
- Apps
Dockable modules: CRM, shop, booking, analytics, chat, API. Expand your site without a rebuild.
What individual modules cost.
So you can see the detailed breakdown of the price. Every module can be individually selected or deselected in the price calculator.
How much does a website cost per month?
In addition to one-off project costs, every website has ongoing expenses: hosting, maintenance, domain, updates. With us, there are no hidden extra costs: you choose between pure hosting or full support.
How much does a website cost in Germany?
A direct comparison of four common provider types, including price ranges and typical inclusions. This helps you put our offer into perspective.
Agency, freelancer, or website builder, which is right for you?
Website builder is the cheapest option (Wix, Jimdo, Webador from approx. 20 € / month) and works for very small websites, private projects, or short-term landing pages. You build it yourself, the design remains at template level, and you are responsible for GDPR, SEO, and maintenance. Recommended only if visibility is secondary.
Freelancers Between 1,500 € and 8,000 € provides custom design and personal support. Quality varies significantly, and there is a risk of project failure because the entire project depends on one person. This is a good option for solo entrepreneurs and small projects, provided the communication and experience are right.
Classic digital agency Starting at 15,000 € calculated individually and hourly. You receive in-depth conceptual work and a dedicated team, but you pay for long proposal phases and ongoing support in the four- to five-figure range. Useful for complex platforms, enterprise clients, or rebranding processes.
Productized agency (Maluure) combines agency quality with fixed-price clarity. You configure your website in the price calculator, see the scope and price before the project starts, and receive a dedicated team, legal texts, and ongoing support as a package. Ideal for ambitious medium-sized businesses that need clear investment decisions.
If you are unsure about the classification, take a look at our Positioning as a website agency in Cologne on or start the Project planner for a non-binding assessment.
Six factors that define your website price.
Scope & number of pages
Onepager, corporate website or platform. Homepage always included, every additional template page calculated at €600. Copywriting per page can be added as an option.
Design individuality
We always work bespoke. Design depth scales across three presets. Ultra provides a full design system, micro-interactions and 3D.
Content creation
Additional effort is required if text, photos, or videos are missing. Copywriting per page is 650 EUR so that you can view design and content costs separately.
Technical integrations
CRM, shop, booking, login, multi-language support. Every integration is calculated independently and clearly itemized in the price calculator.
SEO & Performance
Technical SEO and Core Web Vitals are standard with us. Schema markup, redirect management, and keyword research are included starting from the Plus plan.
Post-launch support
Pure hosting from 19.99 € / month or Hands-Off Service subscription from 199 € / month, incl. updates, minor content changes, and monitoring.
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Price
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What you want to know about the price.
Over 15 specific answers regarding website costs, packages, monthly expenses, and the differences between website builders, freelancers, and agencies.
How much does it cost to have a website created?
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The price for a professional website in Germany typically ranges between €3,000 and €30,000, depending on scope, individuality, and support. At Maluure, the Maluure-Page™ in the standard configuration (teams of 10+) starts at €7,250 (Basic), scaling through Plus (from €14,100) to Ultra (from €48,068). For smaller teams, the base price is reduced via a multiplier: Solo 0.5×, Small 0.75×. The final price is always determined in the price calculator.
How much does a professional website cost?
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A professional website for a medium-sized company typically costs €7,000–20,000. This includes strategy, bespoke design, technical implementation, basic SEO, and support. Pure template solutions cost less, but do not deliver brand-compliant execution or a strategic basis for growth.
How much does a simple website cost?
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A simple but professionally implemented website starts with our Maluure-Page™ Basic at €3,625 (Solo) or €7,250 (SME). Included are the homepage, technical SEO, legal texts, hosting setup and go-live. Cheaper options are only available via site builders, but without the brand, strategy and custom design.
How much does a 5-page website cost?
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The homepage is included in every Maluure-Page™. Each additional subpage is calculated at €600 (template). If copywriting is added, it is a further €650 per page. A 5-page website without copy for Basic (Solo) would therefore cost approx. €3,625 + €2,400 = €6,025, or higher with copy. The price calculator provides a live breakdown.
How much does a onepager cost?
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A one-pager (all content on one page) runs via the Maluure-Page™ Basic. Without subpages, it starts from €3,625 (Solo) or €7,250 (SME). Includes design, basic copywriting, contact form, legal texts, hosting setup and go-live. Typical implementation time: 2–3 weeks.
How much does a website cost at an agency?
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Traditional digital agencies quote websites individually and usually on an hourly basis, with 15,000 to 60,000 € being typical for SME projects. Productized agencies like Maluure offer fixed prices between 7,250 € and 48,068 €. The difference: with us, you know the scope and price before the project starts, without contract negotiations.
How much does an e-commerce website cost?
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Smaller shops (up to approx. 50 products, digital products, services) are included as E-Commerce light in the Maluure-Page™ Ultra starting at 24,034 € (Solo) or 48,068 € (SME). For full-scale e-commerce platforms (ERP integration, 1,000+ items, complex logistics), we recommend Shopify or Shopware, available on request.
How much does a WordPress website cost?
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We deliberately do not build WordPress websites because maintenance, security and performance are harder to guarantee than with our own tech stack. Comparable fixed-price websites of our quality start at €7,250 (Basic, SME). WordPress offers on the market typically range between €2,000 and €15,000, often without ongoing support.
How much does a website cost per month?
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Pure hosting in the EU starts at 19.99 € / month. For full peace of mind, our Hands-Off Service subscription from 199 € / month covers hosting, updates, minor content adjustments, and monitoring. Domain costs are typically 10 to 20 € per year. Additionally, we offer the option to finance the entire website project over 12 or 24 months.
Why do prices vary by team size?
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The Maluure-Page™ is a modular product. The effort scales with the complexity of the company: Solo (0.5x), Small from 3 people (0.75x), Mid-sized from 10 people (1.0x standard), Enterprise from 25 people (bespoke). Smaller projects are therefore more affordable without sacrificing scope.
Can I pay for my website in instalments?
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Yes. We offer all website projects as monthly packages over 12 or 24 months. This allows you to spread the investment over a longer period, with hosting and ongoing maintenance included.
Can I get a website in Germany for less than €3,000?
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Yes, but then via website builders (Wix, Jimdo, Webador from approx. €20–100 / month) or very cheap freelance offers. Both deliver a functional site, but no brand, no strategic foundation and no reliable support. For a website intended to serve as a sales tool, €5,000–10,000 is a realistic entry level.
Are legal texts, GDPR compliance, and cookie banners included in the price?
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Yes. Legal notice, privacy policy, and a GDPR-compliant cookie banner with consent management are included with every Maluure-Page™. We host in the EU and work in technical compliance with GDPR. BFSG implementation (accessibility) is included from Ultra or available as an add-on from €450 + 10% of the project budget.
How long does the implementation take?
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A Maluure-Page™ Basic is typically live in 3–5 weeks, Plus in 5–8 weeks, and Ultra in 8–14 weeks. The exact schedule is finalised after the kick-off.
Why is a custom website more expensive than a website builder?
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A site builder delivers a functional template-based site, but no brand, no strategy and no technical optimisation. Those who use a website as a serious sales tool invest in strategy, custom design and technical SEO. This work pays off long-term through enquiries and rankings.
How many quotes should I request for a website?
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With custom agencies, getting 3 quotes is common because scope and price vary significantly. With a productized agency like us, you can skip that: price and scope are set in the calculator before the project starts. What you should compare is what is actually included (strategy, copy, SEO, support, legal texts) and who takes responsibility after the launch.
Are there any hidden costs?
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No. The price in the calculator is the price in the offer. Additional requests during implementation are always calculated and approved as a change request beforehand, never invoiced retrospectively.
What happens after the launch?
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You receive a full technical handover (access, documentation, content guide). If desired, we handle hosting, maintenance and further development via the Hands-Off Service subscription. The website belongs to you; you are never tied to us.
This is how our websites look in practice.
Before you decide on a package, take a look at our references. All projects are implemented with the Maluure-Page™, and all prices are calculated transparently.
Ready for your website?
Configure your price in the calculator or book an initial consultation with us directly.