Branding
Brand strategy, positioning and corporate design for mid-sized companies.
Packaging Design Agency: What to Look for When Choosing One
From die-cut to print approval: how to recognize a good packaging design agency and what you should budget for in terms of price.
3D Animation for Businesses: Uses, Process, and Costs
3D animation shows what cameras can't: internal workings, processes, prototypes. What it costs, when it pays off, and how production works.
Getting a Logo Designed: Costs, Process, and Common Mistakes
Pricing, process, and pitfalls: what you should know before you have a logo designed by an agency or a designer.
Advertising agency or digital agency? What mid sized companies really need
Classic advertising agency, digital agency or full service: where the differences are, what each costs and how to decide based on your goals.
Commissioning a visual identity: costs, process and what to look out for
What does a professional visual identity cost, what does it include and how does the process work? A complete overview, including a real-world example from Cologne.
Commissioning an explainer video: costs, styles and what to look for
An animated explainer video explains your product in 90 seconds. What production costs, which style fits and how to recognise a good production company.
Recruitment video: showing employees as they really are
How a recruitment video shows real employees rather than glossy clichés, what it costs and why authenticity brings in more applications.
Video production in Cologne: corporate and event films from the Rhineland
What defines video production in Cologne, which filming locations the city offers and how to recognise a good film agency in the Rhineland.
Commissioning an aftermovie: turning your event into a film
What an aftermovie can do, what it costs, how to prepare for the event day and how to distribute the film afterwards to promote the next edition.
Corporate video costs: What a professional corporate video really costs
What a professional corporate video really costs: price brackets, a complete cost breakdown per filming day, the three most common cost pitfalls and an honest comparison of agencies, freelancers and in-house production.
Brand development and rebranding: when it is worth taking the step
Reasons, process and costs of rebranding: from positioning through naming and design systems to rollout – including the risks of a name change.