Branding
Brand strategy, positioning and corporate design for mid-sized companies.
Recruitment video: showing employees as they really are
How a recruitment video shows real employees rather than glossy clichés, what it costs and why authenticity brings in more applications.
Video production in Cologne: corporate and event films from the Rhineland
What defines video production in Cologne, which filming locations the city offers and how to recognise a good film agency in the Rhineland.
Commissioning an aftermovie: turning your event into a film
What an aftermovie can do, what it costs, how to prepare for the event day and how to distribute the film afterwards to promote the next edition.
Corporate video costs: What a professional corporate video really costs
What a professional corporate video really costs: price brackets, a complete cost breakdown per filming day, the three most common cost pitfalls and an honest comparison of agencies, freelancers and in-house production.
Brand development and rebranding: when it is worth taking the step
Reasons, process and costs of rebranding: from positioning through naming and design systems to rollout – including the risks of a name change.