Web & Design
Getting a Landing Page Built: Costs, Structure, and What Matters
One page, one goal: what makes a good landing page, what it costs, and how it works together with Google Ads and SEO.
Short answer
A landing page is a single page with exactly one goal, such as an inquiry, a booking, or a purchase. Professionally built, it usually costs 2,000 to 5,000 euros at an agency, or 2,999 euros for a Webflow landing page at Maluure. What matters most is a clear message at the top, proof such as references and reviews, few distractions, and a visible call to action. For Google Ads, a matching landing page improves the quality score and lowers click costs.
What a landing page is, and what it isn't
A landing page is a single page with exactly one goal. Visitors usually arrive via an ad, a newsletter, or a social media post and are meant to do one thing: inquire, book, download, or buy. Anything that distracts from that gets removed. That's what sets it apart from a regular website, which answers many questions and offers many paths.
Costs at a glance
| Option | Typical price | Suitable for |
|---|---|---|
| DIY website builder | €0 – 50 / month | tests with a small budget |
| Freelancer | €800 – 2,500 | simple campaigns |
| Maluure Webflow landing page | €2,999 | corporate design, basic SEO, form, hosting on Webflow |
| Custom campaign page | from €5,000 | animations, calculators, multiple variants |
You'll find the details on the Webflow landing page in the shop under Webflow Website. For a broader cost overview of full websites, see the article Getting a Website Built.
The structure that generates inquiries
- Clear headline: What do you get, and who is it for? In one sentence.
- Call to action at the top: The most important button is visible without scrolling.
- Benefits, not features: Three to five concrete advantages.
- Proof: References, client logos, reviews, numbers.
- Address objections: Pricing, process, FAQ.
- Repeated call to action: A clear offer again at the end.
Kernaussage
A good landing page answers three questions in five seconds: what is this, why me, and what should I do now?
Landing pages and Google Ads
Google evaluates the landing page experience for every ad as part of the quality score [1]. If the page matches the search query exactly and loads quickly, click costs go down and the ad gets shown more often. That's why we almost always build dedicated pages for campaigns. See the Google Ads campaign checklist for how to set up a campaign properly, and the Google Ads Agency Cologne page for how we manage campaigns.
Most campaigns don't fail because of the ad, they fail because of the page behind it. If you're spending money on clicks, you should put at least as much care into the landing page.
Common mistakes
- Using the homepage as the destination for all ads.
- Mixing several offers and goals on one page.
- Long forms with required fields nobody needs.
- No measurement, meaning no idea what actually works.
- Slow load times from oversized images and too many scripts.
Kernaussage
A landing page is a tool, not a piece of art: measure what it delivers, and improve it step by step.
If you need a complete website instead of a single page, take a look at the Maluure-Page™.
For an overview of what a digital agency delivers overall and what it costs, read Digital Agency: Services and Costs.
Frequently asked questions
What does it cost to get a landing page built?+
At agencies, usually 2,000 to 5,000 euros. At Maluure, a Webflow landing page in your corporate design with basic SEO, a contact form, and two revision rounds costs 2,999 euros.
What's the difference between a landing page and a website?+
A website presents a company comprehensively and has many goals. A landing page focuses on one offer and one goal, usually for a campaign.
How long does it take to build a landing page?+
With finished texts and images, two to four weeks is realistic. If texts and photos still need to be created, it takes correspondingly longer.
Do I need a dedicated landing page for Google Ads?+
Not strictly necessary, but highly recommended. A page that matches the ad exactly improves the landing page experience, part of the quality score, and therefore costs and inquiries.
Can a landing page also rank on Google?+
Yes, if it offers enough original content, such as a service description, FAQ, and references. Pure campaign pages with little text usually don't rank.
Which system is best for landing pages?+
We recommend Webflow or Lovable, because pages load quickly, are easy to maintain, and don't need plugins. WordPress is possible, but requires more maintenance.
How do I measure the success of a landing page?+
Through conversion tracking, meaning the number of inquiries, bookings, or purchases relative to visitors.
Sources
- Qualitätsfaktor, Google Ads Hilfe (2025)
#Landing Page#Web Design#Google Ads#Conversion#Cologne
Author
Josef KujawskiManaging Director & Creative Director at Maluure
Josef leads the strategic and creative development of brands at Maluure. For over a decade, he has guided medium-sized businesses from brand positioning to digital delivery.
Managing Director of Maluure GmbH, Cologne. Specialising in corporate design, brand strategy and digital brand experiences.
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