Google Ads agency from Cologne-Ehrenfeld
Google Ads agency
in Cologne.
Campaigns that generate enquiries, not just clicks. Setup, management, landing pages and tracking from one team, with an honest forecast before your first euro of budget runs.
Who we are
Ads with substance, not wasted reach.
Maluure is a branding and digital agency based in Cologne-Ehrenfeld. For us, Google Ads is not an isolated channel but part of brand, website and content. If you are looking for a Google Ads agency in Cologne, you get campaigns, landing pages and tracking from the same team.
The most common reason Ads accounts burn money is not the budget but the structure: keywords that are too broad, missing tracking, ads with no relation to the search term and landing pages where nobody enqueues. That is why we always start with structure and measurement, not with more budget.
We work with mid-sized companies, service providers and shops that want to win enquiries through Google predictably. Transparent, with full account access for you and without minimum terms nobody can explain.
Services
What our Google Ads management covers.
From account structure setup to ad copy and landing pages. We start where your biggest lever is, not where the standard package begins.
Campaign setup
A clean account structure instead of campaign chaos. Campaigns, ad groups and keywords follow your offer structure, not a standard scaffold.
- Account structure and campaign architecture
- Keyword research with real search data
- Conversion tracking from day one
Ongoing support
Google Ads is not a one-off project. We adjust bids, search terms and ads every month so the budget does not slowly evaporate.
- Search term maintenance, negative keywords
- Bid strategies and budget control
- Monthly reporting in plain language
Ads and assets
Copy that earns clicks because it answers the search term. We write the ads ourselves, including assets, sitelinks and extensions.
- Responsive search ads with a testing logic
- Sitelinks, snippets and assets
- Ad copy in your tone of voice
Landing pages
The click is only half the job. We build the pages that turn clicks into enquiries, directly in our own team.
- Campaign-specific landing pages
- Load time and conversion optimisation
- A/B tests instead of gut feeling
Shopping and Performance Max
For shops and e-commerce: feeds, Shopping campaigns and Performance Max on a clean data foundation instead of black-box automation.
- Feed optimisation and Merchant Center
- Performance Max with guardrails
- Product segmentation by margin
Tracking and measurement
Without clean conversion tracking you optimise for clicks instead of enquiries. We set up measurement that reflects reality.
- GA4, Google Tag Manager, Consent Mode
- Offline conversions and call tracking
- GDPR-compliant integration
How we work
From account check to a scalable campaign. In five steps.
First calculate, then launch, then scale. This order protects your budget, because campaigns without clean tracking and structure almost always cost tuition money.
Intro call and account check
We look at your account or your starting point and honestly tell you whether Ads pays off for your offer. The check is free.
Strategy and budget
Keywords, click prices, a realistic budget. You get a forecast of what a lead costs in your industry before a single euro runs.
Setup
Account structure, campaigns, ads, tracking, landing pages. Everything is aligned with you before launch.
Learning phase
The first weeks are about collecting data. We adjust search terms and bids daily instead of leaving the account to itself.
Scale and optimise
What works gets more budget. What does not work gets stopped. You see every month where the money went.
Costs
What Google Ads realistically costs in Cologne.
The total consists of two parts: the media budget that goes directly to Google, and the management. The following ranges are what we actually charge in Cologne projects. The details are in our article on Google Ads costs.
| Service | Price bracket | Suitable if |
|---|---|---|
| Account check and strategy | free | You want to know whether Ads pays off for you. |
| Campaign setup, one-off | 900 – 2,500 € | New account or a complete rebuild. |
| Ongoing support | 400 – 1,500 € / month | Management, optimisation and reporting. |
| Landing page, per page | 800 – 2,000 € | Clicks should turn into enquiries. |
| Media budget | from approx. 500 € / month | Goes directly to Google, not to us. |
Classification
Ads, SEO or both?
Google Ads delivers visibility from day one but costs per click. SEO builds over months but then stays without paying for every visit. The question is rarely either-or, but in which order.
In most projects we recommend: Ads for the purchase-ready search terms that should bring enquiries immediately, and SEO in parallel for the topics your customers research. This way short-term visibility helps fund the long-term build-up.
Why Maluure
An Ads agency that also builds the landing page.
Most Ads problems do not end in the account but on the page the click leads to. Because design, copy and development are in-house with us, we optimise campaign and landing page together instead of sending you a list of recommendations.
Based in Cologne-Ehrenfeld
Personal appointments, short distances, a direct line. No call centers, no outsourced support.
Your account, your data
You keep full access at all times. If the collaboration ends, everything stays with you.
Honest forecasts
We calculate before launch whether Ads pays off in your industry. Even if the answer is no.
Landing pages included
Der Klick ist erst die halbe Miete. Wir bauen die Seiten, auf denen aus Klicks Anfragen werden.
Google Ads topic cluster
All articles about Google Ads and performance marketing.
This page is the introduction; the details can be found in our technical articles. Each post covers a specific search intent to prevent pages from competing with each other for rankings.
Google Ads selbst machen oder Agentur beauftragen?
Google Ads selbst zu schalten ist möglich, aber nicht immer günstig. Wann sich die Eigenregie lohnt, ab welchem Budget eine Agentur günstiger ist als Lehrgeld und wie du den Wechsel sauber vorbereitest.
7 Min. reading time
SEO costs: What search engine optimisation really costs and what you pay for
What does SEO cost for SMEs? Realistic price ranges for audits, basic support and growth, the three common pricing models and the calculation that tells you whether the budget pays for itself.
4 Min. reading time
Google Ads costs: budget, agency fees and what you can realistically achieve
What Google Ads really cost: media spend and agency fees explained separately, realistic costs per click, minimum budgets for SMEs and common budget drains.
7 Min. reading time
FAQ
Frequently asked questions about our Google Ads agency in Cologne.
What does a Google Ads agency in Cologne cost?
Management usually ranges between 400 and 1,500 euros per month depending on campaign scope, plus the media budget that goes directly to Google. For small local campaigns, starting at around 500 euros of media plus management is often enough. We calculate before launch whether it pays off for your industry.
How much budget do I need for Google Ads?
That depends on the click price in your industry. For local services in Cologne, click prices often range between one and five euros, significantly higher in competitive industries. Rule of thumb: plan at least twenty times your average click price as a monthly budget, otherwise the campaign never leaves the learning phase.
How fast do Google Ads work?
The first clicks come on launch day. Reliable statements about cost per enquiry are possible after two to four weeks, once the learning phase is over. Anyone who evaluates after three days is evaluating noise.
Google Ads or SEO, which is better?
Ads deliver visibility immediately and cost per click; SEO builds slowly and lasts. For purchase-ready search terms and quick enquiries, Ads is the right tool; for research topics and long-term visibility, SEO. In most cases we recommend the combination.
Can I run Google Ads myself?
Yes, and for very small budgets that is often the more honest option. It gets expensive when broad keywords run without experience, tracking is missing or nobody maintains negative keywords. Then Google earns, not you. From around 1,000 euros of monthly budget, professional management usually pays off.
What is the difference between Google Ads and SEA?
SEA (Search Engine Advertising) is the umbrella term for paid search advertising. Google Ads is by far the largest system for it, alongside Microsoft Advertising. In Germany, anyone saying SEA almost always means Google Ads.
Do I keep control of my account?
Yes. The account belongs to you; we work as an invited user. You see every expense, every keyword and every change at any time. If the collaboration ends, everything stays with you, including the campaign history.
Do you also work for clients outside Cologne?
Yes. We are based in Cologne-Ehrenfeld and manage campaigns across Germany. Local campaigns for Cologne, Bonn, Düsseldorf and the Rhineland are our focus because we know the regional competition and click prices here.
What does a lead via Google Ads cost?
That depends on the industry. Local trade and service enquiries often range between 20 and 80 euros per lead; complex B2B topics are significantly higher. In the intro call we calculate with real click prices from your industry what is realistic.
Is there a minimum term?
Three months make sense because the learning phase and first optimisations take time. After that, management can be cancelled monthly. Anyone who quits after one month has usually only paid for the tuition phase.
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