Google Ads price calculator

Google Ads management

Configure your initial setup and choose your monthly management package. Transparent, without hidden costs. You pay the actual advertising budget directly to Google.

1. One-time services

Setup & installation

Google Ads Account Initial Setup

A clean start with a correctly configured account, billing, and initial campaign structure.

499 €

Without a clean initial setup, you lose budget to incorrect settings, missing verifications, or unclear structures and Google may even deactivate your account in the worst case. The initial setup is the technical and strategic foundation of your entire Ads presence: account, billing, identity verification, and a first, clearly structured campaign. Maluure handles the complete setup of the Google Ads account, including company data, payment and billing options, and identity verification. We build an initial sustainable campaign structure and define goals, budget, and strategy with you in a binding kick-off workshop.

Initial Setup: 5 Ad Groups

Flat rate of 749 € for the structuring of your first 5 ad groups including keywords and ads.

749 €

Without well-thought-out ad groups, your ads will be served for the wrong search queries: click prices rise, conversions fail to materialize, and the budget evaporates. Ad groups are the thematic clusters of your campaign: each group bundles related keywords with matching ads. Maluure structures your first 5 ad groups cleanly by service, product, or offer, defines the appropriate keywords per group, and creates up to 4 ad variants per group as a solid foundation for all further campaigns.

Additional Ad Groups

149 € per additional ad group: keywords and up to 4 ads included.

149 € / piece

0 €

0No additional ad group

If your product or service range is broader, 5 ad groups are often not enough to map every offer cleanly: the result is blurry ads and lower Quality Scores. An additional ad group is an independent thematic cluster with its own keyword set and ads. Maluure builds each additional ad group to the same standard as the initial 5: thematic structuring, coordinated keywords including negative keywords, and up to 4 ad variants per group: 149 € one-time per group.

2. Monthly Management

Choose your package

How much does Google Ads management cost?

Google Ads involves two cost blocks: the advertising budget, which goes directly to Google, and the management by the agency. We separate both clearly. You can see at any time what flows into your advertising budget and what our work costs.

The initial setup includes account setup, conversion tracking, keyword research, ad copy, and building the campaign structure. After that, a monthly management package covers ongoing optimization: evaluating search terms, maintaining negative keywords, managing bids, testing ads, and monthly reporting.

As a Google Ads agency from Cologne, we work with fixed package prices instead of percentages of the advertising budget. This keeps incentives clean: we optimize for results, not for higher spending. More about the cost logic can be found in the post Maluure Journal.