Events
Willi on the DNA Insider Podcast: Marketing Needs Clear Prices
Willi was a guest on the DNA Insider Podcast by the Deutscher Netzwerk Award. Eleven minutes on clear pricing, founding Maluure with his brother Josef, and why networking is no buzzword for us.
Short answer
Willi was a guest on the DNA Insider Podcast, the interview format of the Deutscher Netzwerk Award. In eleven minutes he talks about his path from operations manager to founding Maluure with his brother Josef, why marketing needs clear prices, and why personal contacts matter more to us than any campaign. The full interview is on YouTube. On 31 October 2026, the Deutscher Netzwerk Award gala takes place at Flora Cologne.
We are part of the Deutscher Netzwerk Award this year, DNA for short. And before the gala at Flora Cologne on 31 October, Willi was already a guest on the DNA Insider Podcast, the award's interview format. Eleven minutes on clear pricing, founding a company with his brother Josef, and the question of why networking is more than swapping business cards. [1]
What is the Deutscher Netzwerk Award?
The Deutscher Netzwerk Award honours the best networks in Germany and puts the entrepreneurs who bring them to life centre stage. [2] This year, more than 220 networks were nominated and almost 10,000 votes were cast. The top 10 are set, and on the gala night the audience will live-vote the best network in Germany. [3]
| Event | Deutscher Netzwerk Award 2026 |
| Date | 31 October 2026 |
| Venue | Flora Cologne, Am Botanischen Garten 1 |
| Schedule | Red carpet from 6 pm, live show at 7:30 pm, after-show party afterwards |
| Special feature | The audience live-votes the best network in Germany |
Kernaussage
The DNA is not a typical networking event: more than 220 networks were nominated, almost 10,000 votes were cast, and on 31 October the audience at Flora Cologne picks the winner live.
Eleven minutes of Willi: what the interview is about
In the DNA Insider Podcast, Willi talks about the topics that occupy us every day:
- Clear pricing in marketing. Why we communicate services and prices openly instead of hiding them behind enquiry forms.
- Founding with his brother. From changing jobs and the feeling of "this is all wrong, let's do it better" to Maluure GmbH. Josef was immediately on board.
- From operations manager to founder. What remained from his time as an operations manager: energy, a hands-on mentality, and the value of personal contacts.
- Networking that lasts. Why relationships with clients and partners grow through real exchange and outlast any campaign.
His closing thought in the interview sums it up: "Come by, we talk, we see what happens. Worst case, it was a good conversation and a bad coffee."
Why networking is not a buzzword for us
There is a reason Willi of all people talks about networks on the podcast. With the Brettgeflüster we regularly invite clients, partners and friends to our office at the Kölner Brett, no agenda, no pitch. The recap of Brettgeflüster 1.0 shows what comes of it. And events like the Recharge Lounge are ones we support not only as guests but also as partners.
In the interview, Willi sums up how we work: clear services, clear prices, real relationships. The Deutscher Netzwerk Award building a stage for exactly that fits us.
Until then: watch the interview, see you at the Flora
If you run into us at Flora Cologne on 31 October, say hello. Until then, the interview is worth a watch: eleven minutes that explain how we tick better than any services page.
Want to know what clear pricing and honest consulting look like with us? Drop us a line, we reply personally.
Get to know us directlyFrequently asked questions
What is the Deutscher Netzwerk Award?+
An award for the best entrepreneur networks in Germany. In 2026 there were more than 220 nominations and almost 10,000 votes. The top 10 present themselves on 31 October 2026 at Flora Cologne, where the audience live-votes the winner.
When and where does the Deutscher Netzwerk Award 2026 take place?+
On 31 October 2026 at Flora Cologne, Am Botanischen Garten 1. Admission and red carpet from 6 pm, the live show starts at 7:30 pm, followed by the after-show party.
What is the DNA Insider Podcast with Willi Kujawski about?+
Clear pricing in marketing, founding Maluure with his brother Josef, the path from operations manager to founder, and why personal contacts matter more than traditional advertising.
Where can I watch the interview with Willi?+
On the YouTube channel of the Deutscher Netzwerk Award. The video is called "Marketing braucht klare Preise. | DNA Insider Podcast mit Willi Kujawski" and runs about eleven minutes.
Who is Willi Kujawski?+
Willi is the founder of Maluure GmbH in Cologne, together with his brother Josef. At Maluure he looks after clients, partners and everything that has to do with relationships.
Is Maluure part of the Deutscher Netzwerk Award?+
Yes, we are part of the DNA community 2026 and will be at the gala on 31 October at Flora Cologne.
Sources
- DNA Insider Podcast mit Willi Kujawski (Video), Deutscher Netzwerk Award (2026-10-22)
- Deutscher Netzwerk Award 2026, offizielle Website, Deutscher Netzwerk Award (2026)
- Bekanntgabe der Top 10 Netzwerke 2026, Deutscher Netzwerk Award auf LinkedIn (2026-09-26)
Want to see our articles more often in Google's Top Stories? Add Maluure as a preferred source.
Add on Google#Deutscher Netzwerk Award#DNA Insider Podcast#Networking#Event#Cologne
Author
Josef KujawskiManaging Director & Creative Director at Maluure
Josef leads the strategic and creative development of brands at Maluure. For over a decade, he has guided medium-sized businesses from brand positioning to digital delivery.
Managing Director of Maluure GmbH, Cologne. Specialising in corporate design, brand strategy and digital brand experiences.
Weiterlesen
Web & Design
PHP Security Warning: What It Means for Our Customers
The PHP warning explained briefly: our assessment for Lovable and Webflow, and what operators of WordPress, TYPO3 and other PHP systems should do now.
4 min read
SEO & Marketing
Structured Data: What Google and AI Really Read
Structured data makes content unambiguous for machines. Which types Google really uses, what AI does with it and where the limits are.
6 min read
SEO & Marketing
How ChatGPT and Perplexity Choose Sources and How to Become One
AI answers cite only a few sources. How ChatGPT and Perplexity find and choose them, and what your website needs for it.
6 min read
Explore more blog topics
SEO & Marketing
Google Ads Budget: How Much Do You Really Need?
Instead of guessing a budget, calculate it backwards from leads, conversion rate and cost per click. With formula, example and test phase.
5 min read
SEO & Marketing
Landing Page Quality Score Explained: How to Lower Your Google Ads Click Costs
Quality Score helps determine what a click costs you. The landing page is one of the biggest levers. Here is how to improve it.
5 min read
SEO & Marketing
Google Ads vs. SEO: Which Pays Off When?
Google Ads brings visitors immediately, SEO builds lasting visibility. When each channel pays off and how both work best together.
5 min read