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    Image film and video production from Cologne-Ehrenfeld

    Get an image film created,
    that delivers results.

    We conceptualise and produce brand films, recruitment videos and product films for companies looking to build trust. Concept, shoot and post-production from one team, in the heart of Cologne.

    Why film

    Why an image film pays off today.

    Clients and candidates decide based on feeling and justify with facts. A good film delivers both in under two minutes and continues to work for years on your website, social media, and in sales.

    Trust in 90 seconds

    Text must be read, while a film makes an immediate impact. Seeing you, your team, and your work builds trust faster. This is exactly what makes the difference for high-ticket contracts and job applications.

    Complex concepts explained simply

    Machines, processes, software, or services can be presented in sound and vision in a single minute, whereas text would require ten paragraphs. This is a decisive advantage, especially for SMEs.

    One shooting day, one year of content

    A single production yields the main film, short versions for LinkedIn and Instagram, stills for the website, and quotes for campaigns. The cost per use decreases with every asset.

    Stronger signals for Google and AI

    Websites with video keep visitors longer and are cited more frequently in search results and AI answers. A cleanly integrated image film is now also an SEO and GEO factor.

    Bringing the brand to life

    Tone, music, voiceovers, and visual language turn a brand into a feeling. No other medium conveys attitude and quality standards as directly as film.

    Services

    From script to distribution.

    You receive concept, directing, camera and post-production from a single team. No loss in translation between creative agency, film crew and marketing.

    Concept and script

    Before the camera rolls, we clarify the message, target audience, and platforms. This results in a script with voiceover text, a scene plan, and a shot list, which is the most cost-effective revision loop of the entire production.

    • Core message and storyline
    • Voiceover scripts and interview guides
    • Shot list and schedule for the production day

    Image film

    The classic: 60 to 180 seconds showing who you are, what you can do, and why you can be trusted. Produced for websites, sales, and trade fairs.

    • 1 to 2 days of filming on your site
    • Direction, camera, sound, and lighting from a single team
    • Voiceover and music included

    Recruiting and employer branding film

    Applicants want authentic insights rather than polished marketing. We showcase your team, daily work life, and culture so that the right candidates apply and the wrong ones don't.

    • Authentic interviews instead of marketing speak
    • Short versions for career pages and job advertisements
    • Alignment with your employer branding

    Product and explainer video

    Products, machinery, or digital services made easy to understand with live action, motion graphics, or a mix of both.

    • Use cases instead of feature lists
    • 2D animation and motion graphics
    • Versions for website, shop, and sales

    Event and trade fair film

    Events live for the moment. We document them in a way that the film continues to promote your next event for months to come.

    • Aftermovie in 60 to 120 seconds
    • Same-day social media teasers available
    • Drone shots by arrangement

    Editing, post-production, versions

    The main film and all derivatives are created from the raw material: portrait format for Reels, squares for the feed, and stills for website and press.

    • Editing, color grading, and sound design
    • Subtitles for silent playback in the feed
    • All formats for website and social media

    Process

    The finished film in five steps.

    From briefing to playout usually takes four to eight weeks. You will know exactly what happens next and how much it costs at every stage.

    01
    1 appointment

    Briefing

    Goals, target audience, distribution channels and budget are defined. After that, you will know the cost and completion date of your film.

    02
    1-2 weeks

    Concept and script

    Storyline, voiceover scripts, and shot list. Filming only begins once the script is finalized; changes on paper cost nothing.

    03
    1-2 days

    Shoot

    Production on-site or in the studio, with direction, camera, sound, and lighting. Your team's daily routine is interrupted as little as possible.

    04
    1-3 weeks

    Editing and fine-tuning

    First cut, feedback round, then colour grading, sound design and subtitles. Two revision cycles are always included.

    05
    ongoing

    Distribution

    Website embedding, upload to YouTube and LinkedIn, versions for all channels. We can also handle marketing upon request.

    Our work

    Motion picture projects from our studio.

    Three projects that demonstrate how differently film can be used: event, agency brand and corporate communication.

    Target Audience

    Are we a fit for your project?

    We are a branding and digital agency from Cologne-Ehrenfeld, producing motion pictures primarily for SMEs in the Rhineland and across Germany. Brand, website and film are all delivered by the same team.

    Maluure GmbH
    Am Kölner Brett 2, 50825 Cologne
    hello@maluure.com

    Small and Medium-Sized Enterprises

    You offer strong performance, but nobody sees it. A brand film makes quality visible to customers, applicants, and partners.

    Management

    You want to know the cost, the timeline and the end result of the film. No art-house pricing, just a quote with a clear scope of services.

    Marketing and HR teams

    You need content that works across your website, social media, and job advertisements. We deliver the entire package from a single production.

    Not the right place

    We are too resource-intensive for mobile phone videos of team events or 300-euro platform projects. We prefer to be upfront in the initial talk.

    Pricing and getting started

    What an image film costs with us.

    The ranges represent what we bill in real projects. The final cost depends on the concept, filming days, number of versions and post-production.

    ProductionPrice bracketSuitable if
    Social-first video1.500 – 4.000 €One shooting day, short format for LinkedIn, Instagram and the website.
    Image film6.000 – 15.000 €Concept, 1–2 filming days, main film plus social versions.
    Recruiting film4.000 – 10.000 €Authentic insights, team interviews, and short versions for career pages.
    Product or explainer video3.000 – 9.000 €Live action, animation, or hybrid, depending on complexity.
    Event and trade fair film2.500 – 7.000 €Aftermovie plus teaser, optional same-day edit.

    Read more

    Articles all about image films and video marketing.

    Using a corporate film on social media: twelve weeks of content from one shoot day

    A corporate film is not a one-off asset, but a bank of source material. How to turn one shoot into formats for LinkedIn, Instagram, your website and sales, with an editing plan, content calendar and practical example.

    8 Min. reading time

    Corporate video scripts: storytelling that works in 90 seconds

    The script determines whether your corporate video makes an impact or just looks good. Structure, narrative, common mistakes and a shot list that saves the shoot day.

    9 Min. reading time

    Corporate film or recruitment video: What your company really needs

    Both films cost a similar amount but have very different effects. This comparison shows which format suits which goal and how to produce both in a single day of filming.

    9 Min. reading time

    LinkedIn Video: Formats, Lengths and Best Practices for Businesses

    What works for LinkedIn video: formats from 1:1 to 9:16, the right length for each objective, subtitles, hooks and upload strategy. A concise guide for businesses.

    10 Min. reading time

    Recruitment video: showing employees as they really are

    How a recruitment video shows real employees rather than glossy clichés, what it costs and why authenticity brings in more applications.

    9 Min. reading time

    Video production in Cologne: corporate and event films from the Rhineland

    What defines video production in Cologne, which filming locations the city offers and how to recognise a good film agency in the Rhineland.

    10 Min. reading time

    FAQ

    Frequently asked questions about image films.

    How much does an image film cost at an agency?

    A compact corporate film with one shooting day ranges between €6,000 and €15,000, depending on the concept, shooting effort and number of versions. Social-first videos start below this; complex productions with multiple shooting days are higher. You will receive a fixed-price quote during the initial consultation.

    How long does it take to produce an image film?

    The process from briefing to delivery usually takes four to eight weeks. The actual shoot lasts one to two days, while concept development and editing take up the most time. If you have a specific event deadline, you should start eight weeks in advance.

    How long should an image film be?

    We recommend 60 to 120 seconds for the website. Most viewers drop off after that. For social media, we also cut short versions of 15 to 45 seconds that work independently.

    Do we need actors or do we participate ourselves?

    In almost all projects, real employees are featured; this appears more credible than any cast. We direct on set to ensure even camera novices look relaxed. Professional voice actors provide the voiceover if required.

    What happens to the footage after the shoot?

    You receive the finished film plus all agreed short versions and stills. Usage rights for your own channels are included in the quote, covering website, social media, trade fairs and sales.

    Is an image film worth it for small businesses?

    Yes, if you offer services that require explanation or build trust. Especially trades, law firms, and medium-sized manufacturers stand out from the competition with an authentic film. It is less critical for markets driven purely by price.

    Can multiple videos be made from one day of filming?

    This is exactly how we plan it. With a well-structured shot list, a single day of filming produces material for a main film, several social clips, a recruitment video, and photo stills. This significantly reduces the cost per video.

    Do you only work with clients from Cologne?

    Our studio is located in Cologne-Ehrenfeld, making shoots in the Rhineland feel like home games. We implement projects throughout Germany, with travel costs transparently listed in our proposals.

    + many more
    trust us

    You know,
    you want it.