Advertising agency from Cologne-Ehrenfeld
Advertising agency Cologne
for brands with substance.
We develop positioning and corporate design and roll both out directly: website, film, print and campaigns. Strategy and execution come from the same team in Cologne.
Services
From positioning to campaign.
As a full service agency we cover strategy, design and production. That removes the losses in translation between brand consultancy, design studio and production company.
Brand development
Before anything is designed we clarify positioning, audiences and tone of voice. That produces a brand core every ad, page and video can be aligned to later.
- Brand workshop with decision makers
- Positioning and competitive picture
- Brand core, values and tone of voice
Corporate Design
Logo, colour system, typography, imagery and layout grid as one coherent system. Not a single logo, but a rulebook that still works after five years.
- Logo and combined word and figurative mark
- Colour, type and image system
- Style guide or brand manual
Website as the main channel
The brand becomes visible where enquiries happen. We build the presence directly as a website, including structure, content and technical search engine optimisation.
- Structure and content concept
- Design and development in house
- Measurable enquiries instead of decoration
Film and photography
Corporate films, recruiting videos, social ads and product photography are produced in our own studio. The material fits the brand instead of coming from stock libraries.
- Corporate film and recruiting video
- Social ads and short formats
- Product and team photography
Print and trade shows
Stationery, brochures, packaging, trade show stands and vehicle wraps. For many mid sized companies, print is still the first contact point with the brand.
- Stationery and brochures
- Packaging and promotional items
- Trade show and event presence
Campaigns and ongoing support
The work starts after the rebrand. We build campaign pages, run ads and keep the presence consistent over the years.
- Campaign and landing pages
- Google Ads and social ads
- Ongoing brand maintenance
Corporate Design
Corporate design as a system, not as a logo.
A logo alone does not carry a brand. We build a system of colour, typography, imagery, layout grid and real applications that works internally and externally. Everything ends up in a style guide that printers, stand builders and other partners can use.
With existing brands we move carefully: recognition is kept, the application is cleaned up. A rebrand customers no longer recognise is not a success.
Brand development
Brand development starts before the first draft.
In the brand workshop we clarify with the decision makers what the company stands for, who it sells to and how it differs from the competition. Only then do tone of voice, key messages and the visual direction follow.
The benefit: every later decision about colour, image or copy can be measured against the positioning instead of debating taste.
Process
Five steps to a new brand.
Brand workshop
Positioning, audiences, competition and target picture. Afterwards it is written down what the brand stands for and what it explicitly does not.
Strategy and moodboards
The workshop produces brand core, tone of voice and two or three visual directions. Decisions are made before detailed work begins.
Corporate Design
Logo, colours, typography, imagery and real applications. You see the brand in actual media, not just as a logo on white.
Style guide
All rules in one document that external partners can work with too. That stops the brand from drifting apart after a year.
Rollout
Website, print, film and campaigns. We execute instead of just handing over a PDF.
Our work
Brand projects from our studio.
The Bare Skin Lab
Corporate Design und Website für The Bare Skin Lab aus Köln: ein hochwertiger Markenauftritt, der medizinische Sorgfalt, wissenschaftlichen Anspruch und persönliche Care sichtbar macht.
Helix Combat Series
Für die Helix Combat Series haben wir das komplette Branding samt Logo, Bildsprache und Corporate Design entwickelt und eine moderne Web-Platform realisiert – inklusive Ticketing, Fighter-Infos, Partnerpräsentation und Video-Content. Ein cleaner, hochwertiger Auftritt, der sich bewusst vom typischen Kampfsportlook abhebt.
Green Juice Festival
Als langjähriger Designpartner des Green Juice Festivals sorgen wir dafür, dass das Open-Air-Event in Bonn nicht nur großartig klingt, sondern auch visuell begeistert. Von der ersten Plakatierung bis zum letzten Festivalband gestalten wir jedes Detail mit Leidenschaft und Präzision.
Target Audience
Are we a fit for your company?
Mid sized companies in the Rhineland
Companies with ten to five hundred employees that have grown for years while their brand presence lagged behind.
Start-ups and scale-ups
Brands that have to be taken seriously from day one: in retail, with investors and with their first employees.
Marketing leads
You need a rulebook everyone follows and a partner who also executes campaigns instead of only advising.
Not the right place
For a 300 euro fixed price logo we are too expensive. We would rather say that in the first call than after the proposal round.
Pricing and getting started
What brand and corporate design cost with us.
These ranges are what we actually invoice in real projects. Where you land depends on scope, number of media and existing material.
| Project | Price bracket | Suitable if |
|---|---|---|
| Logo and basic set | 2.500 – 5.000 € | Young brand, clear need, fast start. |
| Full corporate design | 6.000 – 15.000 € | Logo, colour, type and image system plus style guide. |
| Rebranding with rollout | 15.000 – 40.000 € | Existing brand, many media, website included. |
| Brand workshop only | from 1,800 € | Clarify positioning before design starts. |
| Ongoing support | ab 450 € / Monat | Campaigns, maintenance, new media and expansion. |
Read more
Articles about brand and corporate design.
Officially certified: Maluure is a Lovable Partner
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Corporate film or recruitment video: What your company really needs
Both films cost a similar amount but have very different effects. This comparison shows which format suits which goal and how to produce both in a single day of filming.
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LinkedIn Video: Formats, Lengths and Best Practices for Businesses
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Recruitment video: showing employees as they really are
How a recruitment video shows real employees rather than glossy clichés, what it costs and why authenticity brings in more applications.
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Webflow vs. WordPress: A comparison for businesses
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FAQ
Frequently asked questions about our advertising agency in Cologne.
What exactly does an advertising agency in Cologne do?
We develop brands and make them visible: positioning, corporate design, website, film, print and campaigns. The difference to a classic advertising agency is that we execute in house instead of only handing over concepts.
What does a corporate design cost at an agency?
A logo with a basic set starts at around 2,500 euros, a complete corporate design with style guide is between 6,000 and 15,000 euros. A rebrand including website and rollout across all media is higher. We always agree the range before the start.
How long does brand development take?
From workshop to finished style guide it is typically six to ten weeks. The biggest time factor is rarely the drafts, it is feedback and approvals on the client side.
What is the difference between corporate design and corporate identity?
Corporate identity is the whole picture of behaviour, communication and appearance. Corporate design is the visible part of it: logo, colours, typography, imagery and layout. Without positioning, design stays decoration.
Do you work with start-ups too?
Yes, a large share of our brand projects are start-ups and scale-ups entering retail or raising capital. What counts there is that the brand looks credible from day one.
Do we get all files and rights?
Yes. On completion you receive open files, export formats for web and print and the usage rights for your company. You do not depend on ordering every small thing from us again.
Do you also deliver single services?
Yes, many clients start with a brand workshop or a logo redesign and add website and film later. The only rule is to keep the order: positioning first, design second.
Do you only work with clients from Cologne?
Unser Studio liegt in Köln-Ehrenfeld und persönliche Termine im Rheinland sind uns lieb. Der Großteil der Projekte läuft aber deutschlandweit und remote, mit festen Terminen und klarer Dokumentation.
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