MAD About Brands
A website that sells brands
MAD About Brands brings brands into German grocery retail. We created an entirely new website that makes this expertise clear. At its heart is distinctive branding, which we brought to life with custom-built animations. Familiar names from food industry startups and scaleups, including Vly, Waterdrop and MadeGood, are not just listed but properly showcased. Each brand gets its own space in the portfolio while the overall presentation remains cohesive.
People, not platitudes
The second major part of the site takes a personal approach. MAD stands out for its exceptional team, and that is its real USP. We mapped out the company's journey step by step: sections tracing its path from the beginning to today, combined with a team section that introduces the people behind the brands. This turns a services page into a reason to pick up the phone.