Kochschule Roth
Turning an outdated website into a digital foundation
Kochschule Roth brings people together through cooking. Its digital presence had not been doing that quality justice: The website was outdated, enquiries were scarce and a solid marketing infrastructure was missing. Our brief therefore went beyond a visual update. We comprehensively relaunched the website, reorganised its offers and content and made the path to an enquiry clearer. The existing client design remained the foundation: We retained and refined the colour palette and brand character, developing them into a contemporary presence. The cooking school stays recognisable while gaining a website that reflects the quality of its experience.
More visibility. More enquiries. A season secured.
The website and Google Ads were conceived as one connected project. The new website provides the foundation for presenting the offer clearly and turning interest into concrete enquiries. Google Ads adds targeted reach. We also prepared the website for the AI era: Clearly structured content and a contemporary digital presence make the offer easier to understand and discover. Since the relaunch, impressions, clicks and enquiries have been rising steadily. Speed mattered in particular: We were able to help secure revenue for the current season at short notice. A relaunch that does more than look modern: It gets business moving again.