Logo design

Want a professionally designed logo and looking for a logo design agency that combines brand, strategy and craft? Maluure is a branding and digital agency in Cologne that treats logo design as part of your brand system – not as a standalone creative piece.

We handle the entire process: briefing, positioning, design directions, final refinement and artwork. The result is a logo that works digitally, in print and in physical spaces – and will still stand up in five and fifteen years.

Logo design at Maluure starts from 1.499 € (excl. VAT). The final price depends on the scope, complexity and additional services required – for example, a wordmark plus a symbol, sub-brands, multiple languages or a complete visual identity.

In a brief initial consultation, we clarify your objectives, scope and timeframe. You then receive a binding quote with no hidden costs. Printing and production costs are not included – on request, we can recommend vetted printers and production partners.

• Basic – 1.499 €: 2 logo concepts incl. presentation, 2 revision rounds, final file package (SVG, PNG, PDF, EPS)
• Pro – 2.490 €: everything in Basic plus a responsive logo system, horizontal and vertical versions, brand icon, colour variants (positive/reversed) and a file package for print, web and social
• Ultra – 4.490 €: everything in Pro plus 3 initial concepts, up to 6 entirely new directions, sub-logos, symbols and patterns, usage guidelines in a mini brand book and mockups showing real-world applications

The three packages are not discount tiers, but three different use cases. Your choice depends on your channels, stage of growth and visibility goals.

• Basic is the right choice if you need a single, clear mark – e.g. for a new brand, a side project or a focused wordmark. Two concepts, two rounds, a well-prepared file package.
• Pro is our most popular choice for company logo design with a long-term perspective. You get a responsive logo system with horizontal and vertical versions, a brand icon and colour variants – ideal for covering your website, social media, app icon and print in one go.
• Ultra is designed for brands with multiple sub-brands, product lines or subsidiary brands. You start with three design directions and can explore up to six entirely new directions, with patterns, sub-logos, usage guidelines and mockups included.

Rule of thumb: Basic for focus, Pro for scaling, Ultra for brand architecture.

AI logo generators produce attractive variants in seconds. What they do not provide: positioning, trademark eligibility, a well-defined colour system, consistent usage guidelines and a contact who takes responsibility.

• Strategy rather than chance: We start with your positioning, not a prompt.
• Distinctive rather than interchangeable: Your competitors use the same tools – we design your mark specifically for you.
• Trademark eligibility: Together, we check whether your logo can be registered as a trademark.
• Scalable: Vector files, precise construction, variants for every application.
• Support: A dedicated contact rather than anonymous cloud-generated output.

Today, a logo needs to work in many contexts: as an app icon at 48 pixels, as a website header in widescreen, in print on DIN A0 and as a favicon at 16 pixels. A single mark is often no longer enough.

That is why our Pro and Ultra packages include a responsive logo system: several carefully coordinated variants of the same mark, each optimised for its format and size.

• Primary logo – horizontal or vertical version for the most common application
• Secondary version – an alternative orientation for headers, footers or narrow formats
• Brand icon / symbol – a simplified mark for favicons, app icons and social avatars
• Monochrome and reversed versions – for embossing, dark backgrounds and single-colour printing
• Defined clear space and minimum sizes – to keep your logo effective everywhere

The result is not a fixed image, but a company logo that adapts intelligently to every channel.

From the first idea to the final file, we work in clear steps – transparently, systematically and with defined feedback points.

• Step 01 – Brand briefing & objectives: We clarify your positioning, values, target audience and competitive landscape.
• Step 02 – Ideation & sketching: We develop initial concepts and design directions – deliberately focused rather than an arbitrary number of variants.
• Step 03 – Design & refinement: Together, we select a direction and refine every detail of the logo.
• Step 04 – Final artwork & handover: Colour system, clear space, variants and file formats for print, web and social media.
• Step 05 – Style guide & applications: A mini manual with usage guidelines, optionally including a brand book and business stationery.
• Step 06 – Long-term support: We stay on board for extensions, sub-brands and new touchpoints.

Once your brand serves more than one product or target audience, a single logo is no longer enough. That is why our Ultra package includes a complete brand mark system.

• Sub-logos for product lines, subsidiary brands or business divisions – visually related, functionally independent
• Symbols and patterns that complement the logo and create a visual signature across your website, social media and packaging
• Usage guidelines in a mini brand book: Dos and don'ts, clear space, scaling, colour usage, co-branding
• Mockups showing real-world applications – from business use cases and website headers to product packaging

The result is not an isolated logo, but a brand system that grows with you – without every new application triggering a design discussion.

You are not commissioning a single file, but a carefully considered logo system you can use immediately – across every channel, at every size.

• Strategic briefing and positioning review
• 2 clear design directions (Basic/Pro), up to 6 in the Ultra package
• Final refinement incl. primary, secondary, monochrome and reversed versions
• Colour system with print and digital values (CMYK, RGB, HEX, Pantone)
• Clear space, minimum sizes and usage guidelines in a mini manual
• All editable source files (AI, SVG, PDF, EPS) plus web formats (PNG, WEBP)
• Optional: Brand book, business stationery, social templates

We work with medium-sized businesses, start-ups and brands repositioning themselves – from trade businesses to digital SaaS companies. Our service is particularly relevant if your current logo was pulled from a PowerPoint file, does not scale properly or no longer reflects your positioning.

If you are looking for an agency in Cologne, NRW or anywhere in Germany that treats logo design as part of a consistent brand identity, Maluure is the right choice.