Brand Book

Looking for an agency to create a professional Brand Book for you? Maluure in Cologne develops your Brand Book with a sound strategy, considered design and precise technical execution – as a one-stop shop for medium-sized businesses.

We handle the entire process: briefing, concept, design, artwork preparation and delivery of the final files. You get a Brand Book that meets your brand's standards – without the friction of coordinating multiple service providers.

As a branding and digital agency in Cologne, we work with businesses that see a Brand Book not as an isolated project, but as part of a consistent brand presence. We always consider your Brand Book in the context of your entire corporate identity – across every touchpoint, digital and physical.

Rather than working like a traditional advertising agency, we take a precise, collaborative approach built around long-term relationships. You have a dedicated contact, clear processes and an output that fits seamlessly into your brand system.

At Maluure, a Brand Book starts from 999 € (excl. VAT). The final price depends on the scope, complexity and any additional services you require.

In a brief initial consultation, we clarify your goals, scope and timeframe – then you receive a binding quote with no hidden costs. Printing or production costs are not included; on request, we can recommend vetted printers and production partners.

Many businesses have a logo, colours and perhaps even a typeface. But nobody knows how to use them correctly. The result: inconsistency across every channel. We create a Brand Book that precisely defines your brand elements and serves as a mandatory reference for service providers, designers and printers.

A comprehensive Brand Book as a digital PDF document. Including all design rules, logo variants, colour values, typefaces and usage examples. You receive a compact, professional guide that ensures your brand looks consistent everywhere – whoever is working with it.

The Brand Book covers: logo rules and variants (primary logo, reversed, monochrome), a colour system with HEX, RGB and CMYK values, typography with typefaces and usage rules, visual language and photographic style, design grids and spacing, usage examples for print and digital, and clear do's and don'ts.

For businesses with an existing visual identity that want to apply it consistently. For teams working with external service providers who need a clear shared reference. And for anyone who wants to prevent their logo from appearing in the wrong colours on business cards.

No more surprises with print results. No debates over incorrect colours. A consistent brand presence across every touchpoint. Fewer queries, faster approvals, a more professional appearance. And the best part: you don't have to write it yourself.

Review of your existing corporate identity → analysis of its use and common mistakes → creation of the Brand Book including all rules and examples → one round of revisions included → approval and delivery of final files. Standard turnaround 10–14 working days.

You receive the Brand Book as a high-quality, print-ready PDF file and an optimised web version. Both formats are searchable, include links and are ready to share directly with service providers, freelancers or your internal team.

The Brand Book is the foundation for all future brand activities. It can be expanded at any time with additional sections – such as social media guidelines, presentation templates or specific use cases. We also support you with implementation.

We work in clear stages – from briefing and concept through to handover. You have a dedicated contact and transparent milestones.

Step 01 – Brand workshop & strategy We begin with a brand workshop to analyse your brand, goals and target audiences. This lays the foundation for an authentic, effective visual identity.

Step 02 – Logo development & concepts We develop several logo concepts and discuss them with you. Together, we select the best design and refine it to perfection.

Step 03 – Colour palette & typefaces We define a cohesive colour palette and select typefaces that suit your brand. All elements are coordinated and incorporated into the design system.

Step 04 – Design elements & visual language We develop design elements and recommend a visual language to give your brand an authentic, distinctive presence.

Step 05 – Business stationery & applications On request, we also design your business stationery and materials: business cards, letterheads, presentation templates, social media templates and more. This ensures your visual identity is present everywhere.

Step 06 – Handover & style guide Once everything is finalised, you receive all design assets and a detailed style guide. We support you in applying them and remain available for questions and additions.