AI/GEO Audit

Search is changing faster than any previous wave of Google updates. More and more people are turning not to Google, but to ChatGPT, Perplexity, Gemini or Google AI Overviews. Maluure's AI/GEO Audit (Generative Engine Optimization) answers the key question: Does your brand appear there – and in what context?

We systematically assess how generative AI models present your brand, your topics and your competitors. By the end, you will know where you are visible, where competitors are taking your place and which content can get you included in answers.

We combine manual prompt testing with structured analysis:

• Visibility check in ChatGPT, Perplexity, Gemini and Google AI Overviews using industry-relevant prompts.
• Brand presence analysis: How often are you mentioned, with what sentiment and which citations?
• Competitor comparison: Which brands appear instead – and why?
• Source analysis: Which websites, studies and directories do the models cite for your topic?
• Content & structure recommendations: Which content is missing, and which formats (FAQ, comparison, definition) are cited most often?

The result: a PDF report, supplemented by a prioritised action roadmap in the Pro and Ultra packages.

Users ask AI models more complex questions than they ask traditional search engines – for example, asking for the best SEO agency in Cologne for mid-sized businesses, rather than entering a short keyword. The answer is a curated recommendation – often without a click.

If you are not mentioned there, you lose visibility before anyone reaches your website. That is why we check not only whether you are mentioned, but how – with which attributes, in what comparisons and supported by what evidence.

We work in five clear steps:

• 1. Kickoff (30 Min): Target audiences, core topics, key competitors.
• 2. Prompt design: We build a set of 30–80 industry-relevant prompts that reflect real customer questions.
• 3. Multi-model testing: ChatGPT, Perplexity, Gemini, Google AI Overviews – each with thorough documentation.
• 4. Report + roadmap: Brand presence, competitors, sources, content gaps, prioritised actions.
• 5. Presentation call: 60 to 90 minutes, during which we walk you through every recommendation.

With the Ultra package, we implement the highest-priority actions directly – content updates within your system and monthly visibility monitoring.

Three clear packages, all prices exclude VAT:

• Basic – 999 €: Visibility check in ChatGPT, Perplexity, Gemini and Google AI, brief brand presence and competitor analysis, PDF report, 60-Min presentation call.
• Pro – 1.990 €: Everything in Basic plus in-depth competitor analysis, content and structure recommendations for AI visibility, prioritised roadmap, 90-Min presentation call.
• Ultra – on request: Everything in Pro plus implementation support, content updates directly within your system, monthly visibility monitoring and ongoing optimisation.

You will find the same packages 1:1 in the comparison cards further down.

Google rankings and AI answers are two different disciplines with plenty of overlap. If you want to know where your brand stands overall, we are happy to combine an SEO Audit with an AI/GEO Audit. For local presence, we add a local SEO setup; for a high-performing foundation, our Maluure-Page™.